Visual Impact: Craft visually stunning advertisements that capture attention and convey the value proposition of Wood Industry / Le monde du bois as the premier publication for Canadian woodworkers.

Brand Consistency: Ensure that all design elements align with the publication's brand identity, maintaining consistency across print and digital platforms.

Audience Engagement: Design content that engages our audience, sparks interest, and encourages interaction with the publication and its offerings.

Multilingual Design: Create designs that are adaptable to both English and French language versions, catering to the diverse linguistic needs of our audience.

Concept Development: Collaborate with the marketing team to conceptualize advertising campaigns that effectively communicate the benefits of Wood Industry / Le monde du bois to our target demographic.

Visual Design: Create eye-catching visuals, including ad layouts, digital banners, social media graphics, and sponsored content designs, adhering to brand guidelines and design principles.

Content Integration: Seamlessly integrate design elements with compelling copywriting and messaging to deliver a cohesive and impactful advertising experience.

Adaptability: Design assets that are adaptable for print publications, digital platforms, and mobile devices, ensuring optimal viewing and engagement across all mediums.

Feedback Incorporation: Incorporate feedback from stakeholders and performance data to refine designs, optimize visual appeal, and enhance advertising effectiveness.

• Work closely with the marketing manager to align design concepts with advertising strategies and campaign goals.

• Coordinate with content writers/copywriters to ensure visual and textual elements complement each other in sponsored content and advertisements.

• Collaborate with digital marketing specialists to create interactive and engaging digital ad formats for online campaigns.

• Engage in feedback sessions and design reviews to iterate and improve upon initial concepts, ensuring designs meet client expectations and objectives.