Brand Identity Definition: Define the brand's identity, values, target audience, and unique selling propositions (USPs) to guide the design process.

Logo Design: Create a memorable and versatile logo that represents Spoint's identity, conveys its values, and is visually appealing.

Branding Elements: Develop a cohesive visual identity system, including color palette, typography, imagery style, and graphic elements, to maintain consistency across all brand touchpoints.

Brand Collateral: Design branded collateral such as business cards, letterheads, packaging, and promotional materials to reinforce brand identity.

Digital Presence: Ensure the brand's digital presence reflects its identity through website design, social media graphics, and digital marketing materials.

Research and Discovery:

Conduct market research, competitor analysis, and audience profiling to understand industry trends and consumer preferences; define brand attributes, including mission, vision, values, tone of voice, and brand personality.

Concept Development:

Generate initial logo concepts based on research insights and brand guidelines; explore different design directions, incorporating elements that symbolize athleticism, energy, movement, and innovation.

Design Refinement:

Refine selected logo concepts through iterations, considering feedback from stakeholders and design principles; develop a colour palette that reflects Spoint's brand personality and resonates with its target audience; choose typography that complements the logo and conveys the desired brand message.

Visual Identity System:

Create a comprehensive visual identity system that includes logo variations, colour usage guidelines, typography hierarchy, and graphic elements; develop templates for brand collateral to ensure consistency in design across various materials.

Digital Integration:

Design a user-friendly and visually engaging website that reflects Spoint's brand identity and showcases its products effectively; create social media graphics, email templates, and digital ads that align with the brand's visual language and messaging.

Testing and Feedback:

Conduct usability testing and gather feedback from focus groups or beta users to validate the effectiveness of the branding elements; make necessary adjustments based on feedback to enhance brand perception and usability.

Finalization and Launch:

Prepare final deliverables, including logo files, brand guidelines, branded collateral, and digital assets; coordinate the brand launch across various platforms, ensuring a consistent brand experience for customers.